the importance of listening in sales

Did you know that effective communication can be a secret weapon to closing more sales? Communication between sales rep and customer has always been strained, but below we can see just how different their respective expectations are. There is a major gap between what consumers and sales people want to discuss in a sales meeting.
Sales Communication
Source: HubSpot
Whether you are a sales person, sales coach, or lead a sales team, focusing on and improving listening skills by truly understanding your own listening habits as well as those of your prospects can have a dramatic impact on the bottom line. The ECHO Listening Profile can help you do just that.

Whether you (or your clients) are in B2B or B2C sales, the ECHO Listening Profile can help by:
  • Identifying your own listening strengths and challenges.
  • Identifying the listening habits of your prospects to help tailor your presentation to deliver the message that resonates with them.
  • Developing a better culture of communication.
  • Educating your team on ways to adjust their listening in different situations in order to get more out of the conversation and improve overall communication.

As a result, sales teams working with an ECHO Certified Practitioner achieve higher levels of customer satisfaction throughout the sales process, customer loyalty and, of course, more closed deals.

Ready to learn more? Click here to learn how you can leverage the ECHO Listening Profile to improve communication and listening from your sales teams!

Learn more about how listening intelligence can build sales success from our Founder, Dana Dupuis, in her interview on the Women in Sales Hub podcast!

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