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About ECHO Listening Intelligence

​ECHO stands for Effective Communication for Healthy Organizations.

ECHO Listening Intelligence is out to change the way the corporate and sales world thinks about listening.  At ECHO, we teach that listening is the most important driver of every conversation. Over the last ten years, we’ve stayed up-to-date on the latest studies while conducting our own scientific research in partnership with academics in order to build the most effective programs for making positive impacts in executive development, culture building, and sales success.  Unlike personality which is “hard-wired,” our style of listening is a cognitive habit that can be shaped, adapted, and retrained to best meet the needs of each context.

To effectively measure what individuals listen “to” and “for,” and how they apply the information they hear, we developed the ECHO Listening Assessment, a statistically validated tool developed in conjunction with researchers at the University of Mississippi and the University of Kent.  After taking the assessment, the participants receive a unique listening profile which details how they tend to listen, how they interact with people that have other listening styles, and ways to train and adjust their listening in different situations with different people.

The ECHO Listening Assessment has many applications with the primary focus being on sales and sales training, business coaches and consultants, and human resources.

ECHO Listening Intelligence Timeline
  • 2010 - The original “beta” form of the instrument that assesses listening styles, called Hear! Hear? Your Listening Portfolio, was created by Marian Thier.
  • 2012 - Dana Dupuis and Marian Their co-founded Listening Impact and began testing the listening profile extensively with teams, managers, and executives.
  • 2015 - Listening Impact became Brio Enterprise and devoted further resources to the research and development of the assessment, now called ECHO.
  • 2017 - Brio Enterprise became ECHO Listening Intelligence and began certifying partners to deliver the ECHO Listening Profile in their own work.
  • 2018 - Extensive validation research was conducted through the University of Mississippi and the University of Kent and accepted for publication in the academic peer-review journal, The International Journal of Listening.

ECHO Listening Intelligence Stats & Facts
  • A person’s style of listening is a habit that can change from situation to situation. The ECHO Listening Assessment measures listening habits in a work setting.
  • In 1967, Communication Theorist Paul Watzlawick identified a fundamental axioim of human communication: any given message has both a content and relational component. The ECHO Listening Profile is designed to measure how individuals tune into each of these components individually, and to what degree.
  • There are four distinct listening habits
    • Connective - focuses on what the interaction means for others.
    • Reflective - focuses on what the interaction means for them.
    • Analytical - focuses on what the interaction means to an issue or objective situation.
    • Conceptual - focuses on the big picture and ideas.

  • There are 41 distinct profiles that can result from the ECHO Listening Assessment based on the listening habits of the individual.
    • 10 profiles are dominant in Connective Listening
    • 10 profiles are dominant in Reflective Listening
    • 10 profiles are dominant in Analytical Listening
    • 10 profiles are dominant in Conceptual Listening
    • One profile is non-dominant

  • A listener can be single dominant (uses one of the listening habits dominantly), dual dominant (uses two dominantly), triple dominant (uses three dominantly), or non-dominant (uses all four habits).
  • There is no "good" or "bad" listening profile, they are simply unique and each have their distinct strengths and challenges.
  • ECHO Listening Intelligence has certified 36 Certified Practitioners throughout the United States and Europe through 2018.
  • There have been over 2,000 Listening Assessments taken through 2018.

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