I’ve spent the last 30 years of my career working in business development as a management executive across a broad range of industries. As one of the newer members of the ECHO team, I bring strong business acumen to balance out ECHO's existing team of experts in the field of Listening Intelligence. My approach and expertise in strategic business development has helped numerous companies grow revenue and profitability and compete more effectively to increase and expand their business. When the opportunity arose to join the ECHO team I jumped at the chance. Over decades of working inside of various industries spanning CPG, Services and Technology, I came to believe that many executives perceive listening and communication as soft skills. I disagree. I believe these are hard business skills that translate into measurable ROI.